Need help marketing your peer to peer campaign?

We’ve talked about ideas for online and virtual fundraising during the coronavirus and offered case studies on a few clients that have transitioned to virtual peer to peer events. But perhaps your nonprofit is still struggling with messaging during this unprecedented time. How do you promote a fundraising campaign when so many people are in crisis? Can your story be told in a more effective way to motivate your base of supporters or reach a wider audience? If you’re like most organizations we’ve seen, you could use a little help transitioning your peer to peer or P2P campaign during COVID-19. Remember that peer to peer campaign marketing is key to your organization’s success, and you may need to change things up a little in the current environment.

To meet this need, we’ve partnered with Corporate Giving Connection (CGC). CGC is a full-service development, marketing, and corporate social responsibility consulting firm focusing on strategic planning and implementation for nonprofit organizations and corporations. They provide modern, proven solutions for the challenges affecting fundraising and corporate giving efforts. CGC specializes in peer to peer fundraising strategies and will work hand in hand with your organization or corporation to identify opportunities and remove obstacles to your fundraising success. 

Fact: Organizations with solid planning and strategy raise more money on P2P campaigns.

If your organization wants to increase its peer-to-peer revenue and success, you may need to go back to the basics. Be sure that you are presenting clear calls to action and easy-to-utilize resources for your fundraisers. See our peer to peer fundraising toolkit for templates and ideas. 

Peer to Peer Campaign Marketing 

We work with many small and volunteer-run organizations that don’t have the time or expertise to create and implement a strong peer to peer marketing strategy. Remember that the success of your event and bottom line starts with the tools you provide to fundraisers and comes down to your fundraisers’ success. Wouldn’t it be nice to have the right tools, curated specifically for your organization and event? 

We have partnered with CGC to provide customized marketing packages to support organizations for peer to peer fundraising success. These packages include templates, messaging and marketing collateral that is developed with your input and ready to go to your constituents. All materials and meetings are carefully scheduled into your organization’s personalized calendar so you know exactly when actions are required. Planning and coaching calls with experienced staff are also part of the package. CGC will even work directly with your participants and team captains to get them motivated. This can not only save your organization and volunteers time, but will help you raise significantly more money. 

We love these packages because they offer organizations a flat-rate marketing support system. Organizations can start by completing the questionnaire on their peer to peer campaign. With these details, CGC will create a customized peer to peer marketing package and collateral for your organization.

Here is an overview of what is included in the peer to peer marketing packages. 

Basic Peer to Peer Marketing Package – $2,500

• P2P Campaign landing page
• P2P Questionnaire 
• P2P Fundraising Kit
• Fundraising Recruitment Best Practices
• Team Captain Best Practices 
• Custom campaign overview
• Custom campaign calendar 
• Three (3) email templates for fundraisers
  • Introductory email is customized
• Three (3) email templates for the organization
  • Introductory email is customized
• Three (3) custom social media posts for the organization with copy
• Customized social media banner for: Facebook, Twitter, and campaign site
• Fundraiser check in email template
• Post campaign survey
• Three (3) hours of advising calls that can include the following:
  • Introductory call 
  • Campaign kickoff call
  • Staff check-in calls 
  • Fundraiser coaching calls
  • Campaign review call

Premium Peer to Peer Marketing Package -$3,500

• P2P Campaign landing page
• P2P Questionnaire 
• P2P Fundraising Kit
• Fundraising Recruitment Best Practices
• Team Captain Best Practices 
• Custom campaign overview
• Custom campaign calendar 
• Custom direct mail letter 
• Three (3) customized emails for fundraisers
• Three (3) customized emails for the organization
• Three (3) custom social media posts for the organization with copy
• Customized social media banner for: Facebook, Twitter, and campaign site
• Fundraiser check in email template
• Post campaign survey
• Six (6) hours of advising calls
  • Introductory call 
  • Campaign kickoff call
  • Staff check-in calls 
  • Fundraiser coaching calls
  • Campaign review call